Group Senior Marketing Executive

The Company

The HEX Group consists of Bri-Stor Systems Ltd, Alpha Manufacturing Ltd & Atlas Coatings Ltd and we are based in Hixon, Staffordshire. We are a privately owned business employing over 500 people across the group, making us one of the largest employers in the region.

We are looking to strengthen our Marketing team with the recruitment of a Group Senior Marketing Executive.

The Role

Responsible for developing, implementing and executing marketing campaigns to promote the company’s products, services or brand. This role involves handling both digital and traditional marketing channels, analysing market trends and creating content that aligns with business goals.

Key Accountabilities:

• Marketing Campaigns and Strategy
• Lead the planning and execution of strategic multi-channel marketing campaigns, including digital, print and event-based initiatives.
• Collaborate with the marketing and sales teams to create marketing strategies that align with the company goals and target audiences.
• Identify and analyse competitors and trends to adapt strategies and improve marketing performance.
• Provide data driven insights to optimise marketing strategies.
• Content Creation and Management
• Create and manage engaging content for websites, blogs, social media platforms, emails, advertisements and internal communications.
• Ensure all marketing content is consistent with brand guidelines and messaging.
• Work with graphic designers and content creators to produce marketing materials e.g. brochures and videos.
• Digital Marketing
• Develop and manage digital marketing strategies to boost brand awareness and engagement.
• Analyse and optimise performance of digital campaigns using analytics.
• Oversee social media platforms, create content calendars and track engagement metrics.
• Market Research and Analysis
• Conduct in-depth market research to identify new marketing opportunities, trends and customer insights.
• Monitor and report on the performance of marketing campaigns.
• Prepare and present data driven reports on marketing activities, campaign performance and ROI.
• Lead Generation and Customer Engagement
• Develop and implement strategies to generate leads and increase customer engagement.
• Monitor and improve customer retention and acquisition strategies.
• Maintain relationships with customers and other stakeholders to promote brand loyalty.
• Event and Promotions Management
• Plan and execute company events, trade shows, and exhibitions, managing logistics and promotions.
• Work with partners and vendors to ensure smooth event execution.
• Assist in managing the budget for marketing campaigns and events.

 The Person

Skills and Experience:

• Excellent project management, communication and organisation skills
• Proven ability to successfully execute marketing campaigns across multiple channels
• Strong verbal and written skills
• Ability to collaborate and work effectively with all departments across the group
• B2B and B2C experience within a manufacturing/engineering environment
• Minimum 5 years marketing experience
• CIM qualification

What we can offer

• Competitive salary dependent on experience
• Up to 25 days holiday plus bank holidays
• Company bonus scheme
• Free onsite parking
• Access to the Employee Assistance Programme
• Learning and development opportunities
• Long service awards
• Cash Health Plan
• Christmas shutdown