Company Description 

Wren Laboratories Ltd is the company behind Optibac Probiotics, the UK’s most recommended range of friendly bacteria supplements. We believe in cultivating an environment where talent thrives, ideas flourish, and every team member plays a crucial role in our collective success.

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically and as the experts in friendly bacteria, specialising entirely in live cultures, we are committed to producing a high quality supplement range containing some of the most researched strains in the world, developed in the world’s leading laboratories. 

Our award-winning range is sold in the UK, Ireland and many international markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners. 

Pioneers of the probiotics supplement category, Optibac has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing.  Our continual mission is to ‘empower millions of people to change their lives with the power of probiotics’.

A highly ambitious company who believe in really making a difference to people's lives through their product range, maintaining a vibrant & inspiring workplace and to giving back to wider society through charitable giving. To date Wren Labs has donated over £2m to charitable causes.   

As a family-run business we have a strong focus on work-life balance and ensuring contributions are recognised and valued.

MAIN PURPOSE & SCOPE OF THE JOB  

As a results-driven and customer-focused Sales Representative, you are responsible for identifying and acquiring new retail stockists across the Pharmacy and Heath food store sector, nurturing existing relationships and achieving sales targets through ongoing product training, in-store brand visibility and support. 

Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the ‘Optibac’ brand, so occasional additional support duties may be required in other areas of the business. 

TASKS & RESPONSIBILTIES

This document outlines the duties required of the post to indicate the level of responsibility. It is not a comprehensive or exhaustive list and duties may vary from time to time but these would not change the general character of the job or the level of responsibility.

• Manage all designated retailer stockists on territory with an effective journey plan to ensure territory coverage is maximised
• Visit existing and potential new retail stockists
• Support staff training instore and remotely, using marketing assets where appropriate, in order to secure confident recommendation of Optibac
• Support accounts by visiting to ensure our stockists have the correct distribution, shelves are representing our brand image well, to offer promotions and to oversee merchandising in order to maximise salesCreate new opportunities via strong analysis of territory with our stockists to ensure we achieve secondary siting and new listings
• Open new accounts, build key relationships across various levels and generate sales in both independent and regional accounts
• Visit HCPs either in person or online, provide training to ensure recommendation
• Work closely & collaboratively with our major distributors, partners, and their sales team
• Efficiently manage own administration, a CRM system, and notes
• Participate in trade and consumer shows
• Regularly liaise with the UK Regional Sales Manager and other internal stakeholders
• Attend consumer and trade shows when necessary
• Participate, contribute, and share best practice within team meetings.
• Manage free stock, marketing assets and any trade spend appropriately to drive the strongest commercial outcomes
• Travel occasionally to the head office in Hampshire

DESIRABLE SKILLS & ABILITIES

• Strong administration skills
• Familiarity with business software such as Microsoft Office
• Continually demonstrate confidentiality, discretion and dependability
• Excellent interpersonal and customer-facing skills
• Professional personal presentation
• Strong communication skills, both written and verbal
• Proactive individual who thinks ‘outside of the box’
• Flexibility, ability and willingness to learn and pick up new processes. 
• Enjoy working with people and as part of a team
• Tact and diplomacy
• The ability to work independently
• The ability to work accurately, with attention to detail
• Demonstrate driven, hardworking and self-motivated attitude
• The ability to prioritise tasks in order of importance and meet deadlines efficiently
• Enthusiastic, positive, driven, hardworking, and self-motivated
• Appreciation for the value of joining a growing family-run business

KNOWLEDGE, QUALIFICATIONS & EXPERIENCE

• Diploma, Advanced Diploma or relevant Degree in nutrition / nutritional therapy / naturopathy / complementary health / good knowledge in health and nutrition advantageous
• Applicants must live within the London Area
• A full UK driving license and access to a reliable car for permitted business / employment use desirable
• Commercial acumen
• Previous sales experience advantageous
• Experience in pharmaceutical sales desirable
• Track record of sales success is essential (territory management preferred)
• Experience of working in the natural products or Healthcare industry advantageous
• Experience of detailing to and training HCP's is also adventageous 

TO APPLY

We are eager to hear from driven individuals passionate about health and wellbeing, who want to contribute to our mission of empowering millions through probiotics. If you’re ready to take the next step in your career with Optibac, we’d love to hear from you. Please apply via the link on our website by Friday 20th February 2026. 

No agencies please