COMPANY DESCRIPTION

Wren Laboratories Ltd is the company behind Optibac Probiotics, the UK’s most recommended range of friendly bacteria supplements. We believe in cultivating an environment where talent thrives, ideas flourish, and every team member plays a crucial role in our collective success.

As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically and as the experts in friendly bacteria, specialising entirely in live cultures, we are committed to producing a high quality supplement range containing some of the most researched strains in the world, developed in the world’s leading laboratories.

Our award-winning range is sold in the UK, Ireland and many international markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners.

Pioneers of the probiotics supplement category, Optibac has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing.  Our continual mission is to ‘empower millions of people to change their lives with the power of probiotics’. 

A highly ambitious company who believe in really making a difference to people's lives through their product range, maintaining a vibrant & inspiring workplace and to giving back to wider society through charitable giving. To date Wren Labs has donated over £2m to charitable causes.    

As a family-run business we have a strong focus on work-life balance and ensuring contributions are recognised and valued.

MAIN PURPOSE & SCOPE OF THE JOB 

As part of the digital marketing team, you will play a crucial role in developing and executing digital marketing strategies to enhance our online presence and drive business growth.

Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the ‘Optibac’ brand, so occasional additional support duties may be required in other areas of the business.

TASKS & RESPONSIBILTIES

This document outlines the duties required of the post to indicate the level of responsibility. It is not a comprehensive or exhaustive list and duties may vary from time to time but these would not change the general character of the job or the level of responsibility.

General Digital Marketing:

• Work alongside the Digital Marketing Manager to implement and execute a multi-channel digital marketing strategy, integrating SEO, email marketing, paid social media, and website optimisation to drive brand awareness, customer engagement, and revenue growth.
• Collaborate closely with internal teams, including e-commerce, brand and technical teams, to ensure digital marketing initiatives and brand message align with overall business objectives.
• Analyse and interpret performance data across all digital channels, identifying key trends, insights, and areas for optimisation to enhance marketing effectiveness.
• Develop and present data-driven reports and recommendations to key stakeholders, ensuring continuous improvement of digital marketing efforts.

Paid Social:

• Execute, and optimise paid social media campaigns across platforms such as Meta (Facebook & Instagram) plus other relevant channels to maximize reach and conversions.
• Continuously monitor campaign performance, making real-time optimisations to improve ad effectiveness and ROAS.
• Work closely with the brand and design teams to brief and develop compelling ad creatives that align with brand messaging and strategic objectives.
• Write engaging ad copy and set up campaigns within ad platforms, ensuring proper audience targeting, tracking, and budget allocation.
• Conduct A/B testing on ad creatives, audiences, and placements to refine strategies and improve campaign results.
• Collaborate with organic social team

Email Marketing:

• Plan, create, and execute data-driven email marketing campaigns that nurture leads, drive customer retention, and increase conversions.
• Develop targeted audience segmentation strategies to deliver personalised, relevant content that enhances engagement and customer experience via triggered emails.
• Continuously analyse email marketing performance metrics identifying trends and optimisation opportunities.
• Implement A/B testing on subject lines, content, and send times to refine email strategies and maximise engagement.
• Lead initiatives to grow the email database through acquisition campaigns, lead generation, and sign-up incentives while maintaining list hygiene and deliverability.

Website Content:

• Work closely with the Digital Content Executive to ensure website content is consistently updated, accurate, engaging, aligns with brand messaging and complies with regulation, always ensuring content is optimised for SEO and AI.
• Use CMS to make updates to content to enhance user experience and customer journey.
• Review website performance using tools like Google Analytics, identifying user behaviour trends and conversion opportunities to inform website enhancements.
• Set up promotions and execute on-site activity to maximise campaign awareness and drive revenue.

Refer-a-Friend Program:

• Lead the development and ongoing optimisation of the refer-a-friend program to drive customer acquisition, loyalty, and organic brand growth.
• Implement targeted strategies to increase program participation, leveraging incentives, email reminders, and sharing features.
• Monitor and analyse referral program performance, using insights to refine marketing tactics, improve conversion rates, and maximize effectiveness.

DESIRABLE SKILLS & ABILITIES

• Excellent communication skills and working with cross functional teams
• Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
• Strong commercial eye and meticulous attention to detail
• Ability to build and maintain relationships
• Strong organisation and prioritisation skills to manage multiple projects simultaneously
• Driven, hard-working and self-motivated, with the ability to work un-supervised.
• Personal interest in health and wellbeing
• Show interest and willingness to continually improve knowledge and develop skills relating to digital marketing, health and probiotics.
• Passionate about staying up to date with industry trends, emerging digital technologies, and evolving best practices to keep marketing strategies competitive and innovative.

How to apply:

Please send a covering letter with references and your CV to Jess at Digital-vacancy@wrenlabs.com

The ideal candidate will carefully read the job description and include in their cover letter:

• Relevant knowledge, skills, and experience
• Availability and notice period
• Preferred working hours
• Salary expectations

Applications without a comprehensive covering letter will not be considered.

The interview process will include:

• Telephone interview
• Initial interview
• Final interview (may include a task sent beforehand)

 For more information about the company, please visit our website. For questions about the role, feel free to contact Jess Phillips directly.

 Deadline for applications: 30th April 2025

Applications received after this date may not be considered. Due to the volume of applications, we will only respond to shortlisted candidates. If you haven't heard from us within 14 days of applying, unfortunately your application has not been successful.